Guess What's New

and always be one step ahead of the trends... let
Guess What’s New? Boutique be your go-to fashion place!

We are THE local source for the latest in fashion trends. We are the ultimate one-stop shopping destination for fashion-forward teens and fun moms... basically for all girls in the know! We’ve got it all... from dresses to jeans to accessories, we’ve got you covered.

GWN has always been committed to catching and sharing the hottest styles before the department or other stores even get wind of what’s hip. And, with the personal attention you get from our fashion experts, we will help you find your most flattering look.

For over 20 years, GWN has provided the most fashionable of wardrobes to over thousands of fashion savvy girls and their moms. Guess What’s New? Boutique was started in 1985 by Sheila Rothke, at a time when finding unique clothes for her pre-teen and teenage girls was impossible in New Jersey.
Guess What’s New? quickly became the shopping destination of choice for girls of the Bat Mitzvah set and their moms, who loved the fabulous mix of formal and sportswear in a fun, upbeat shopping destination. Once girls experience a GWN shopping trip, they’re hooked... through high school, college, and now motherhood!

Since 1999, continuing the tradition of being non-traditional, Heather Rothke-Kushman, the owner’s youngest daughter, has owned and operated GWN. We continue to pride ourselves on our long-standing relationships with all our customers... we now even dress some of our original customers children!! Heather is well recognized for her passion and amazing eye for fashion and her fabulous trend spotting. She has the ability to always find the latest and greatest in clothing and accessories, and there is no one better at keeping up with what’s new in the celebrity world of fashion and the LA fashion scene. She hand picks the best pieces from each collection every season so you don’t have to keep searching for the perfect jean or dress online or at the mall…trust that GWN will have the best mix of all your favorite brands, including the ones you just read about in US Weekly!

GWN is a truly unique shopping experience... once you’ve been acquainted, you’ll never want to shop anywhere else... or at least you’ll make sure you hit us before your first day back to school, a night on the town, a trip to the Caribbean or a weekend down the shore or in the Hamptons! We are stocked and ready to dress all you fashion mavens! Come see what all the buzz is about!

XOXO,
Guess What’s New? Girls